YouTube is looking to make it easier for users to tell if a video was made using generative AI tools. The platform already requires creators to disclose any use of realistic-looking AI. Now, YouTube will analyze videos to look for signs of AI-generated content.

Creators are expected to disclose their own AI use. If they fail to do so, YouTube's systems could detect it and automatically apply the labels.

In a first since the platform introduced labels in 2024, YouTube will also begin scanning content and automatically adding labels to any unmarked videos with significant AI use. "

AI content creation tools like Google’s new Omni model threaten to make reality even harder to discern from AI fantasy, but YouTube is taking an important step toward verifying video origins. After debuting wishy-washy AI content labeling in 2024,

YouTube is rolling out more visible labels for AI-generated videos, and says it will soon automatically detect and flag some AI-created content. (AP Photo)

YouTube is making changes to the placement of its AI labels to make it easier for viewers to identify content created using AI tools.

YouTube is moving AI disclosure labels to a more visible spot and rolling out auto-detection for AI-generated content starting May 2026. Here's what changes for creators and viewers.

According to a Wednesday blog post, the disclosure labels for "photorealistic and meaningfully AI altered or generated content" will now be displayed more prominently — directly